Super sustainable POS for Superdrug

A LEADING point-of-sale (POS) display manufacturer has developed a sustainable POS shelf liner product that is helping one of the UK’s leading retailer reduce its impact on the environment.

The product is not only manufactured wholly from recycled material, it can also be recycled at the end of its lifecycle. By switching from a USA to a UK material supplier, carbon footprint is reduced. And a change of manufacturing process has also increased efficiency and reduced environmental impact further!

In late 2018 Made In Britain member Wrights Plastics was awarded the tender to provide Hair Colourants shelf liners to Superdrug’s full estate. The liner was designed to fit on all types of shelving giving additional space for branding and shopper education.

Previously the shelf had been manually line bent but to maximise output and ensure consistent accuracy an extrusion tool was commissioned to produce the volume required.

Superdrug then asked the West Bromwich-based retail display specialist to develop an option manufactured from recycled material as an alternative to the original specification.

With their extensive understanding of material, Wrights Plastics were able to develop, as an alternative to virgin material, a 100 per cent recycled solution. 

The environmental benefits of Wrights Plastics value engineered solution were extensive.  Over 17 tonnes of recycled PVC was used. PVC uses less non-renewable fossil fuel to make than any other commodity plastic. A new manufacturing process maximised efficiency & accuracy. Carbon footprint was further reduced by using recycled material from the UK in place of instead of virgin granules imported from the USA.

At the end of the products lifespan the PVC can be fully recycled and used in the manufacture of many products.

In total the project saw Wrights Plastics manufacture over 50,000 components. The in-house team collated over 100,000 POS stripping elements and they successfully rolled out the project to over 600 Superdrug stores across the UK.

Find out more about Wrights Plastics Ltd on their member profile page here

Member-created content 4 years ago | By Made in Britain

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