Farleygreene wins PPMA Exporter of the Year Award

FARLEYGREENE, manufacturer of sieving and screening equipment, has won the 2019 PPMA Exporter of the Year Award at the prestigious Group Industry Awards event in Birmingham.

The PPMA Awards bring together more than 300 industry professionals from the world of processing and packaging machinery, with the Exporter of the Year award recognising manufacturers who have achieved substantial export sales growth in the last 12 – 18 months.

Farleygreene, which is based in Mapledurwell, Hampshire, has been implementing a strategic export growth in line with both natural and Brexit lead reasoning. Over the past two years this has grown from less than 5 per cent in 2017, to over 30 per cent of turnover in 2019. Farleygreene operates a distributor based model to access foreign markets which has proved successful over the past three years, increasing important export-based revenue.

The sales of sieves have always been strong within the UK for Farleygreene, since its establishment in 1976, with the occasional exporting on an ad-hoc basis if the customer had an international presence. In order to increase sales, a strategy to access key EU markets was created bringing on new distributors in these markets one by one. Due to its small company size, Farleygreene developed a tiered onboarding process so that resource could deal with each new distributor in turn. As the company has grown, so has the resource now available to onboard new distributors. Farleygreene now has 11 distributors worldwide, serving a total of 18 countries. Their distributors are a very important addition to Farleygreene and are seen as an extension to their sales team, supported by country-specific marketing material.

Farleygreene will continue to grow using the distributor based strategy, as it’s seen as the most efficient way to grow the brand throughout the EU and beyond. Ultimately Farleygreene’s aim is to become the technical knowledge hub behind the distributor network.

Find out more about Farleygreene Ltd on their member profile page here

Member-created content 4 years ago | By Made in Britain

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